Semrush: Pricing, Features & Alternatives
All-in-one SEO, PPC and competitive research platform.
Who it’s for: Marketing teams that run SEO and paid search side by side and want one platform for keyword research, competitor ads, rank tracking and AI visibility.
Category
SEO Tools
Pricing
Free tier available
Free tier
Yes
Best for
SEO Tools: SEO plus PPC, marketing teams, AI visibility tracking
Semrush at a Glance
- What it is
- All-in-one SEO and marketing suite
- Main job
- Keyword, competitor and ad research, rank tracking, audits
- Where it runs
- Cloud
- Free access
- Free plan: 1 project, 10 reports a day; 7-day trial
- AI search tracking
- Daily prompt tracking on Starter and above
Checked November 2026 against Semrush pricing.
Semrush Pricing Plans (2026)
| Plan | Price |
|---|---|
| Free | $0 |
| SEOPopular | $139 / month |
| Starter | $199 / month |
| Pro+ | $299 / month |
Pricing summary: Free · paid from $139/mo. Always confirm current pricing on the official site.
Key Semrush Features
- SEO plan $139, Starter $199, Pro+ $299 a month; Advanced is custom-priced
- Annual billing saves up to 17%
- Free plan: one demo project and 10 reports a day, no card needed
- Seven-day free trial on paid plans
- Daily AI prompt tracking on Starter (50) and Pro+ (100)
- Extra users from $45 a month
Pros
- +Broadest feature set in one subscription
- +Strong PPC and ad research
- +Good position tracking
Cons
- −Each extra user costs a full seat
- −Interface is dense for beginners
Best Semrush Alternatives
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Semrush Compared
Semrush FAQ
What is Semrush used for?⌄
Semrush is a seo tools tool. All-in-one SEO, PPC and competitive research platform.
Is Semrush free?⌄
Yes. Semrush has a free tier you can start with, and paid plans for more usage and features.
How much does Semrush cost?⌄
Semrush offers a free tier, with paid plans starting at $139/month.
What are the best Semrush alternatives?⌄
Popular Semrush alternatives include OpenSEO, Ahrefs, Mangools, Moz Pro, SE Ranking. Compare pricing and features on our Semrush alternatives page.
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