Auth0: Pricing, Features & Alternatives
Auth0 is a managed authentication and identity platform that provides secure login, user management, SSO, MFA, and enterprise integrations. It is designed for teams that need scalable, production-ready authentication with strong security and compliance requirements.
Who it’s for: Consumer and B2B products that want hosted identity with enterprise SSO, attack protection and an Okta-backed vendor.
Category
Auth
Pricing
Free tier available
Free tier
Yes
Best for
Auth: enterprise SSO, B2B and B2C, hosted identity
Auth0 at a Glance
- What it is
- Hosted identity platform
- Who hosts it
- Auth0-hosted
- How you pay
- Tiered by monthly active users
- Free access
- 25,000 monthly active users
- Enterprise SSO
- 1 free; 3–5 on B2B plans, then $100 a month each
Checked November 2026 against Auth0 pricing.
Auth0 Pricing Plans (2026)
| Plan | Price |
|---|---|
| FreePopular | Free |
| Essentials | $35 / month |
| Professional | $240 / month |
| Enterprise | Custom pricing |
Pricing summary: Free · paid from $35/mo. Always confirm current pricing on the official site.
Key Auth0 Features
- Free: up to 25,000 monthly active users, 1 custom domain, 5 organisations, 1 enterprise connection
- B2C Essentials from $35 a month (500 users), $700 at 10,000 users; Professional from $240 a month
- B2B Essentials from $150 a month (500 users) with 3 enterprise SSO connections; B2B Professional from $800 a month with 5
- Extra B2B SSO connections $100 a month each, up to 30
- Yearly billing is 11 times the monthly price
- Auth0 for AI Agents add-on at 50% of the base price
Pros
- +Enterprise-ready authentication
- +Highly scalable and reliable
- +Strong MFA and security features
- +Supports complex SSO and org models
- +Wide ecosystem and integrations
Cons
- −Can get expensive at scale
- −Pricing complexity with MAU-based billing
- −Less flexible than self-hosted auth solutions
Best Auth0 Alternatives
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Auth0 Compared
Auth0 FAQ
What is Auth0 used for?⌄
Auth0 is a auth tool. Enterprise-grade authentication and authorization platform with advanced security, SSO, and identity management.
Is Auth0 free?⌄
Yes. Auth0 has a free tier you can start with, and paid plans for more usage and features.
How much does Auth0 cost?⌄
Auth0 offers a free tier, with paid plans starting at $35/month. Some plans are usage-based (pay-as-you-go).
What are the best Auth0 alternatives?⌄
Popular Auth0 alternatives include Clerk, Better Auth, NextAuth.js, SuperTokens, Firebase Authentication. Compare pricing and features on our Auth0 alternatives page.
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